This age-defying plumping serum is a rich balance of moisture and defense. Highly concentrated, this Vitamin-C and Hyaluronic Acid packed blend of multi-action botanicals and supercharged vitamin compounds, targets dull skin, dark spots, and the first signs of aging leaving your skin radiant, repaired and refreshed.
Key Ingredients: Hyaluronic Acid, Vitamin C, Shiitake Mushroom, Organic Jojoba Oil, Gotu Kola, Ferulic Acid, Green Tea, Dandelion, MSM.
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PARABENS TOXINS ARTIFICIAL FRAGRANCES PHTHALATES SULFATES GMOS DYES
This super-potent PLUMPING SERUM targets dark spots, sun-damaged dull skin and wrinkles with high levels of Vitamin C Serum, Hyaluronic and Ferulic Acids and Vitamin E. Boosted with 18 nutrient-rich botanicals and high-quality ingredients from skin-brightening vitamins to dermis-plumping antioxidants helping to repair, protect and prevent the formation of free radicals in sun-exposed skin. We’ve hand-selected these restorative phytonutrients as your first level of defense when applied to clean skin, ready to drink in this powerful elixir.
Hyaluronic Acid, Vitamin C, Shiitake Mushroom, Organic Jojoba Oil, Gotu Kola, Ferulic Acid, Green Tea, Dandelion, MSM
Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Ascorbic Acid (Vitamin C), Cassia Angustifolia Seed Polysaccharide (Botanical Hyaluronic Acid), Kosher Vegetable Glycerin, Methylsulfonylmethane (MSM), d-Alpha Tocopheryl Acetate (Vitamin E), Ferulic Acid, Camellia Sinensis Extract (Organic Green Tea), Lentinus Edodes Extract (Shiitake Mushroom), Hamamelis Virginiana Water (Witch Hazel), Centella Asiatica Extract (Organic Gotu Kola), Equisetum Arvense Extract (Horsetail), Taraxacum Officinale Extract (Dandelion), Organic Fucus Vesuculosus (Bladderwrack), Simondsia Chinensis Oil (Organic Jojoba), Xanthan Gum, Citrus bergamia Oil (Bergamot Essential Oil), Citrus aurantium dulcis (Orange Essential Oil), Citrus Paradisi (Grapefruit Essential Oil), Citrus Reticulata Blanco Var Tangerina (Tangerine Essential Oil), Ethylhexylglycerin, Phenoxyethanol
The Science Behind It
We’ve curated both organic and effective antioxidants with small molecular weights for optimal absorption. This serum is a concentrated delivery system for the highest form of active Vitamin C available, Ferulic Acid and Vitamin E. These ingredients are suspended in a concentrated base of Organic Aloe Vera & pure vegan Hyaluronic Acid to plump skin cells and protect and restore.
As a water-based serum, the Vitamin C and Hyaluronic acid are more stable and compatible making the application process smooth and effective. These water-retaining ingredients help plump skin immediately, stopping Father Time from his wicked ways. Also, we’ve included the plant antioxidant, Ferulic acid, because when added to Vitamin C and Vitamin E, improves the chemical stability and doubles the protection against photoaging from sun damage, oxidative stress and skin cancer.
I mean seriously, let’s get this show on the road of fast results, right?!
Why IYF SERUM?
This SERUM is made of smaller molecules and does not contain heavier moisturizing creams or oils. It's a lightweight defense elixir that penetrates deeper and quickly delivers higher concentrations of active ingredients into your skin. Serums can widely vary in quality, but we are uncompromising and only use the highest-quality concentrated organic ingredients. They are potent and highly effective, and you’ll get a boost of glow and anti-aging benefits by adding this quick step to your skin care regime.
This elixir is a powerful step towards fresher, younger, healthier looking skin. Apply after cleansing but before moisturizing. A little goes a long way and both day and night usage is recommended.
How to Apply Serum
STEP 1: PREPARE SKIN
STEP 2: ACTIVATE
Squeeze a dime-sized portion of serum into the palm of your hand. Rub hands together for a few seconds to coat them with serum, and to activate the nutrients.
STEP 3: APPLY
Press/pat the serum gently into your face, neck and décolletage with your hands for about 30 seconds. This method is gentler on your skin and prevents damage caused by rubbing.
STEP 4: SEAL IN MOISTURE
Always follow serum with moisturizer. For best results and to seal in all that hydration, immediately follow serum application with The Cream. Use the same press/pat method.