For 2024, skincare trends are coming back to the real.
That means real ingredients and real results for real skin with no filters. This is the year to embrace your skin, its natural texture, breakouts, pores, oil, all of it.
But that doesn’t mean you ignore any skin conditions or issues that may pop up. Instead, look to innovative products with hard-working ingredients that target specific concerns, and clean, mineral-based products that bridge the gap between skincare and makeup.
This is the year of healthy, youthful, and natural skin.
SKINCARE TRENDS IN 2024
Skincare trends that are up and coming in 2024 are more streamlined multitasking products, including mineral-tinted sunscreens that correct and protect your skin in one step.
Supporting skin health is always on the list, but a bigger focus on also protecting our environment with reef-safe ingredients is a trend we hope never ends!
There’s also been some astonishing ingredients that have taken the limelight this year, including the popular and protective niacinamide, skin-clearing salicylic acid, and barrier-repairing retinol alternatives, like bakuchiol.
Niacinamide, which can be found in our brightening and firming BOTANICAL LIFT EYE GEL, helps to tighten skin, improve uneven skin tone, improve fine lines and wrinkles, and strengthen your moisture barrier.
Salicylic acid is a BHA (beta hydroxy acid) that helps to speed up the natural exfoliation process, unblocking pores and reducing irritation, swelling, and redness. You can find this beneficial BHA in our leave-on exfoliant CLARIFYING SERUM and our exfoliating BAMBOO REFINING POLISH.
Bakuchiol, found in our firming and plumping BAKUCHIOL WONDER SERUM, is a plant-based retinol alternative that provides the same benefits without the risk of irritation. Bakuchiol hydrates, firms skin, and prevents fine lines and wrinkles that can come from dehydration.
SKIN HEALTH
Your skin’s health is the foundation of its look and feel. And now that mindfulness has taken hold of so many, it’s easier than ever to become aware of how your lifestyle is impacting your health.
In 2024, we’re continuing to protect ourselves from environmental aggressors that can cause signs of aging, like the sun, pollution, and blue light. We’re doing this, along with protecting our skin barrier, with the help of Vitamin C products like our VITAMIN C PLUMPING SERUM, since Vitamin C is antioxidant-rich and actively fights against free radicals from damage-causing UV rays and pollution.
It shouldn’t replace your SPF, but it's definitely a non-negotiable step in your streamlined morning routine.
SUN PROTECTION
When it comes to sun damage, it’s definitely better to prevent it than to treat it. The sun’s UV rays wreak havoc on skin thanks to free radicals and oxidative stress. This can lead to fine lines, wrinkles, hyperpigmentation, and even skin cancer.
No matter the season, where you’re going, and what you’re doing, make sure to add sun protection to your daily skincare routine.
Our MINERAL TINT SPF 31 takes the chore out of applying sun protection, with broad spectrum zinc oxide to protect from UV rays while organic jojoba oil, shea butter, and Vitamin E all work together to hydrate, moisturize, and soothe skin while also combatting free radicals.
It also has a universal tint so you get non-nano, broad spectrum, pure mineral-based sun protection, color correction, and perfectly primed skin all in one.
REAL SKIN
No more hiding that real skin. Texture, tone, even breakouts are now being embraced as the skincare world moves towards praising natural, unfiltered skin. Thanks to social media like TikTok and how much it celebrates real people, we’re embracing our natural skin quirks.
Pores, blemishes, redness, dry skin, these are all concerns that real people face every day. But instead of concealing them with makeup, which can actually worsen them, stick to a clean skincare routine that targets your specific needs to boost your natural glow.
SKIN STREAMING
Skin Streaming means to narrow down your skincare routine to just a handful of products to suit your needs (think streamlining), including a cleanser, exfoliator, serum, moisturizer, and SPF.
Skin Streaming means fewer products, which means less spent on your routine. It also means being more conscious of products you actually need and giving your skincare time to work instead of giving up after a week or so.
NIACINAMIDE
Brightening, balancing, hydrating, protecting, repairing signs of aging, reducing visibility of pores - niacinamide boasts a ton of skincare benefits, making it a very popular choice in the current skincare environment. It’s versatile, effective, and safe for all skin types, even sensitive!
You can find this hero ingredient in our tightening and protective BOTANICAL LIFT EYE GEL, our ultra-hydrating BLUE TANSY HYDRATING FACE MIST, and our restorative RADIANT DETOX MINERAL MASK.
RETINOL ALTERNATIVES
For years, retinol has been the superhero skincare ingredient. Move over, retinol - there’s a new hero in town, and her name is Bakuchiol! While retinol has been stealing the spotlight for ages, it’s not a match made in heaven for everyone. Dry or sensitive skin? Pregnant? Retinol may not be for you.
Enter Bakuchiol, the gentle yet mighty plant-based alternative to retinol. It offers all the perks like boosting collagen, reducing hyperpigmentation, and helping to smooth fine lines and wrinkles without the irritation that can come with retinol. It’s also safe for use during the day (but don’t forget your SPF).
You can find this hero ingredient in our firming, hydrating, and protective BAKUCHIOL WONDER SERUM.
More than ever, we all want products that multitask. But we also want them to be effective at the same time. Part of the Skin Streaming movement is about simplifying your skincare ritual, making sure to feature key essential ingredients that are clean, cruelty free, and free from perfumes, dyes, parabens, and more ingredients that can disrupt your normal hormone function. We want peace of mind, knowing that all our ingredients have been clinically tested.
And there are some important skincare trends to keep in mind for 2024 - if you have any questions about these trends or about how to incorporate our products into them, Contact Us HERE or call us at +1 (727) 286-7684, we’d love to hear from you!
Xoxo,
Denice
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