SKINCARE MYTHS: TO TONE, OR NOT TO TONE: a smiling, mature woman is holding up a bottle of IN YOUR FACE CITRUS CUCUMBER TONER

To tone, or not to tone? That is the question.

Hamlet was onto something. 😜

Toner is arguably one of the least understood (and underrated!) products in skincare. In fact, toner is a secret skincare weapon. 

MYTH: Toner isn’t really necessary for healthy skin.

Many people tend to think that they're just fine without a toner, but adding a toner is a great way to take your skincare routine to the next level.

Beyond balancing pH, toners have many benefits—such as soothing irritation, replenishing and protecting skin, and improving skin tone.

Toners help remove any last traces of impurities while depositing pH-balancing botanicals to nourish your delicate skin. They 
help balance your skin’s microbiome, which is vital for overall skin health.


MYTH: Toners are only for people with oily skin.

On the market there are many different options for toners, and for every skin type. Different toners target specific and different skin concerns, such as dryness, aging, sensitivity, and acne.

They can help prevent premature aging and smooth the skin—making it look more firm and youthful.

MYTH: Toners are all drying astringents.

When most people think of toner, they think of those alcohol-based, outdated formulas. These old formulas tended to cause dryness, irritation or even stinging—which has given toners a bad reputation. 

“Alcohol actually dries your skin out, which makes issues like acne even worse,” says Coco Pai, a licensed esthetician with over 25 years of experience and the owner of CoCo Spa in San Francisco, CA.

It's best to look for toners with gentle ingredients, such as Aloe Vera. When choosing a toner, it’s important to avoid ones with alcohol, benzoyl peroxide, fragrances, phthalates and parabens. Our CITRUS CUCUMBER TONER is all natural and 100% alcohol free!

MYTH: If you use a cleanser, toners aren’t necessary.

Toners help remove impurities and traces of dirt, grime and makeup that are still present on the skin after cleansing. Toners also prep skin for maximum absorption of treatments that follow (like serums and moisturizers) which work best on a clean palette.

MYTH: There’s only one correct way to apply toner.

Traditionally, toner goes on after cleansing and before moisturizing. Toner can be applied by sweeping it on using a cotton pad. Some prefer to pat it on like a serum, which works too!

PRO TIP: Apply your mist or toner when skin is still a little damp so it absorbs better.

Your beautiful face is now primed and prepped to absorb your serums and moisturizers!