ROUTINEskincare tips

Why Serum?

clear serum coming out of pipette

The unsung hero of skincare right behind toners are serums. It’s a must-have product and step in your skincare routine.

Serums are lightweight, powerful blends of targeted active ingredients formulated for a specific purpose. 

When you find the right serum for your skin concerns, you can see fantastic benefits!

PLUMPING SERUM and it's skincare benefits
CLARIFYING SERUM and it's skincare benefits
1. Cleanse Well 
The active ingredients in serums will stick to dead skin cells, so for maximum absorption, wash your face thoroughly before applying serum. Emulsify your cleanser into a light lather, then massage it onto dry face for a minimum of 30 seconds.

2. Apply to Damp Skin 
It's said that moist skin is 10 times more permeable than dry skin. So after cleansing, apply serum to damp skin to maximize its skin-loving benefits. Or, in place of a wash, swipe your skin with our CITRUS CUCUMBER TONER, then apply SERUM for quick serum absorption. 

3. Less is Actually More
Serums contain tiny, powerful molecules that can penetrate deeply and deliver a very high concentration of active ingredients into your skin. To ensure you get your money’s worth, all you need is a few drops or a dollop smaller than a pea.