With more men getting into skincare, there are naturally a lot of questions. Men have just as many skin concerns as women, but many are unsure of where to start or which products to use.
In a 2018 study, 84% of men between the ages of 18-44 reported using some form of skincare for men, though only 37% do so daily. It’s no surprise—people appreciate the look of healthy, glowing skin. Studies show that people with this kind of skin have more friends, are perceived more positively, and even advance farther in their careers. After all, your face is often called the “Money-Maker”!
If you’re ready to invest in your skin health, this guide will give you the foundation for a men’s skincare routine that fits your lifestyle. Don’t worry if things seem a bit overwhelming at first; you’ll get the hang of it in no time.
STEP 1 - FINDING YOUR SKIN TYPE
Before you rush to buy products, it’s essential to know your skin type. This can change based on various factors, from your health to the season. Knowing your skin type helps you select the best products and the right ingredients to keep your skin looking its best.
The major skin types are Normal, Oily, Dry, Combination, and Sensitive. Not sure which type you have? Check out this blog post here!
STEP 2 - FINDING ACTIVE INGREDIENTS
When you buy a product, you want it to do what it promises. Just as you’d expect a toaster to toast your bread, skincare products rely on their active ingredients to deliver results. In general, antioxidants like Vitamins C and E, green tea, and niacinamide brighten and protect, while retinol and retinol alternatives like bakuchiol help with texture, wrinkles, fine lines, and acne.
Each active ingredient is designed to address specific skin concerns, so knowing which ones your skin needs will make a difference.
DENICE'S TIP: Consider a retinol alternative like bakuchiol if you have sensitive skin, as retinol can sometimes cause irritation.
STEP 3 - PUTTING TOGETHER YOUR ROUTINE
Now that you know your skin type and the ingredients you need, it’s time to build your skincare routine. Here’s a sample routine to help you get started.
CLEANSERS
A good cleanser clears away daily buildup. Rather than using shampoo runoff as your “cleanser,” switch to our MOISTURIZING WASH in the shower. This pH-balanced, nutrient-dense face wash deeply cleanses sweat and dirt from your pores, helping prevent breakouts.
DENICE TIP: For thorough SPF and makeup removal after workouts, start with the MANDARIN MELT CLEANSING BALM, followed by the MOISTURIZING WASH.
EXFOLIATORS
For men, shaving provides a mild exfoliation, removing dead skin cells from the surface and promoting cellular turnover. To take it up a notch, add both chemical and physical exfoliators 2-3 times a week at night.
A chemical exfoliator like our DEEP ENZYME CLEANSE (an influencer favorite endorsed by Rebecca Minkoff!) uses fruit enzymes and glycolic acid to gently dissolve dead skin cells. For those with oily or problematic skin, our BAMBOO REFINING POLISH offers a gentle, physical exfoliation with Aspen Bark, Salicylic acid, Aloe, Green Tea, and Kaolin Clay to reduce pores and revitalize your skin.
TONERS
A good toner, like our PHYTO-BIOTIC BALANCING TONER ESSENCE balances pH levels and seals in hydration. Using toner twice daily is ideal; in the morning, a splash can replace cleansing to avoid over-washing.
PROTECTIVE SERUMS
Serums deliver active ingredients directly to address specific skin concerns. Since men often go without makeup, their skin is exposed to environmental stressors, making protection vital. Vitamin C is a top anti-aging powerhouse.
Use serums twice daily, rotating between morning and evening.
- VITAMIN C PLUMPING SERUM for dark spots, sun damage, dull skin, wrinkles, and fine lines.
- CLARIFYING SERUM for brightening, unclogging pores, and evening skin tone.
- BAKUCHIOL WONDER SERUM, a plant-based retinol alternative, to nourish and protect skin.
MOISTURIZERS
Never skip moisturizing! Even if you’re not a fan of creams, the benefits are worth it. For day use, opt for a lightweight moisturizer, and use a richer cream at night.
- THE CREAM hydrates and infuses skin with ingredients to reduce fine lines and wrinkles.
- MARINE PEARL CREAM is ideal for oily skin types, providing mattifying, long-lasting hydration while minimizing pores.
- NOURISHING OIL enriches skin, transforming dry patches and preventing early signs of aging.
BONUS: FACE MASKS
Face masks can instantly brighten, clarify, or hydrate. Use a face mask once a week in the evening.
- RADIANT DETOX MINERAL MASK for detoxification and strengthening the skin barrier, ideal for oily skin.
- PUMPKIN ENZYME MASK to resurface skin and minimize pores with fruit enzymes, BHA, and AHAs.
- BLUEBERRY BOOST MASK delivers superfoods to keep skin protected, firm, and smooth.
Not too complicated, right? This skincare routine for men will help you achieve healthy, radiant skin.
A good skincare routine is crucial to keeping your skin healthy and youthful, and we want you to start on yours as soon as possible, so click here to take our Skin Quiz and see which products are right for you!
If you have any questions about your skin or skincare in general, you can Contact Us here or call us at (727) 286-7684, we’d love to hear from you.
XOXO,
Denice
