Step-by-Step Skincare Routine #4: SERUM

an image of 3 SERUM bottles on a grey background
step by step skincare routine
step 4: serum
The next step after exfoliating is to apply a serum. Face serums are thinner and more lightweight than moisturizers and are jam-packed with active ingredients. 

In your skincare routine, a serum is the problem-solver,
whereas a moisturizer is a skin nourisher that locks the serum ingredients, as well as moisture, into your skin.

Apply after cleansing but before moisturizing.
A little goes a long way and both day and night usage is recommended.
why serum?

● Helps reduce the appearance of fine lines and wrinkles.
● Protects from free radicals to help prevent premature skin aging and wrinkles. 
● Targets specific skin concerns.

Our super potent PLUMPING SERUM targets dark spots, sun-damaged dull skin, and wrinkles. Boosted with 18 nutrient-rich botanicals, vitamins, and antioxidants to reduce discoloration, revealing a luminous complexion. Tighten and nourish your skin with up to eight-fold antioxidant protection and prevention of the formation of free radicals in sun-exposed skin.

Our lightweight CLARIFYING SERUM is oil-free, 100% Natural fast-absorbing treatment with salicylic acid from Aspen Bark is made specifically to brighten skin, smooth wrinkles, unclog pores, and even out skin tone.  Got hormonal breakouts? This is your new BFF to decongest and help shed dead skin cells.

Our retinol-alternative BAKUCHIOL WONDER SERUM is powered by plant-based bakuchiol extract, clinically proven to reduce the appearance of fine lines and wrinkles. This skin-rejuvenating formula nourishes and protects with a cocktail of intensely-hydrating hyaluronic acid, the regenerative superhero plant, purslane, and potent, skin-strengthening ceramides.

Go on to Step #5: MOISTURIZE here!