Step-by-Step Skincare Routine #4: SERUM

Step-by-Step Skincare Routine #4: SERUM

The next step after exfoliating is to apply a serum. Face serums are thinner and more lightweight than moisturizers and are jam-packed with active ingredients. 

In your skincare routine, a serum is the problem-solver,
whereas a moisturizer is a skin nourisher that locks the serum ingredients, as well as moisture, into your skin.

Apply after cleansing but before moisturizing.
A little goes a long way and both day and night usage is recommended.

● Helps reduce the appearance of fine lines and wrinkles.
Serums help promote collagen production, increase skin's firmness and elasticity which helps to smooth fine lines and wrinkles, stopping Father Time from his wicked ways!

● Protects from free radicals to help prevent premature skin aging and wrinkles. 
Serums which contain ingredients like Hyaluronic Acid, Vitamin C, Shiitake Mushroom and Green Tea (like in our PLUMPING SERUM) help to prevent oxidative damage from pollution and UV light.

● Targets specific skin concerns.

Serums aren't only for anti-aging. Our CLARIFYING SERUM was made specifically to help clear skin of acne blemishes and inflammation without over-drying the skin.

Go on to Step #5: MOISTURIZE here!